Master Negotiation: Secure the Deals You Deserve Every Time

Uncover Executive Strategies to Lead Conversations, Close High-Stakes Deals and Win Every Negotiation

Missing Your Chance?

Have you ever felt like you’re walking away from conversations without getting what you truly deserve? Maybe you’ve:

Found it challenging to secure favourable terms in high-stakes business deals or partnerships.

Felt overwhelmed during business discussions, unsure how to steer the conversation.

Agreed to less-than-ideal terms just to avoid conflict.

Walked away from deals feeling like you left money, opportunity or respect on the table.

These moments can cost more than just money. They can shake your confidence, strain your relationships and slow down your career growth. It’s frustrating. You start second-guessing yourself, wondering if negotiation is something you can actually get better at.

Unlock the Power of Executive Negotiation

"Clear, practical and powerful. A must-read!" Alex R

"No fluff - just winning strategies!" Mark L.

"Eye-opening and easy to apply!" Lisa M.

This free guide is designed to cut through the confusion and give you practical tools you can use immediately. You’ll discover strategies that are Inside this free guide, you’ll get five powerful strategies you can use immediately to:

You’ll Discover Strategies That

Prepare Like a Pro – Walk into every conversation with clarity and authority.

Build Instant Trust – Learn how to build trust fast and turn difficult discussions into collaborative wins.

Master the Power of Silence – Show you how to shift the balance of power in any negotiation.

Turn Challenges into Opportunities – Reframe objections to find new solutions.

Exit with Confidence – Know when to walk away without burning bridges.

Everybody loses sometimes and so to become a great negotiator you can’t become afraid of sometimes losing. - Amna Zaidi

Negotiation isn’t just for boardroom meetings or big deals. It’s a skill that comes into play every day, hiring and salary discussions, securing better terms in contracts, everyday problem-solving and decision-making

This free eBook gives you the tools to navigate those conversations like a pro. Inside, you’ll learn

BASE

How to prepare effectively with the BASE Framework to anticipate challenges and set clear goals.

Why silence is one of the most effective tools in any negotiation.

How to reframe discussions to find common ground and create win-win outcomes.

The secret to building trust rapidly for long-term collaboration.

When and how to walk away confidently without burning bridges.

This guide introduces negotiation principles like fairness, creativity, and relationship building—cornerstones of negotiation mastery. It’s the perfect foundation for exploring advanced strategies, like managing power dynamics, recognising biases, and mastering persuasion techniques.

This guide is your first step to becoming a confident negotiator who knows how to get the best results, every time.

About the Author

Amna Zaidi, FCA CMgr MCMI

Amna Zaidi is a globally recognised expert in negotiation, leadership and transformation. At just 24, she became one of the youngest professionals to report to the board of a UK bank—marking the start of a career defined by resilience, innovation and breaking barriers.

As a Chartered Accountant and qualified auditor, Amna combines precision with integrity to craft win-win strategies that build trust and drive lasting success. She has:

Led large-scale business transformations across financial institutions
Advised senior executives on high-stakes negotiations and strategy
Steered complex multi-million-pound initiatives with significant impact.

Renowned for her BASE and ICE negotiation frameworks, she blends emotional intelligence with practical strategies, helping leaders simplify complexity and achieve lasting results. Her contributions have earned her the title of Freeman of the Chartered Accountants’ Livery, recognising her excellence in the field.

Amna’s leadership philosophy is rooted in resilience, authenticity, and empowerment, guided by her belief:

"True growth begins at the edge of comfort and the brink of chaos."

Through her speaking, training and writing, she has helped countless professionals master negotiation, advocate for themselves with confidence, and close deals on their terms.

This Free Guide Is Just the Beginning

 If you’re ready to go beyond the basics and master advanced techniques, ethical negotiation strategies and cutting-edge insights—including AI in deal-making—check out the full course:

Negotiation Mastery: From Fundamentals to Executive-Level Strategy by Amna Zaidi

This programme will transform the way you negotiate and lead conversations.